About

Bushido cans on pink background

A Little More About Us

Bushido is a premium grade, hand-crafted sake in a can brewed in the birthplace of sake - Kyoto, Japan - with tasting notes of tart raspberry, asian pear, and watermelon rind. How premium? Less than 6% of all sake's from Japan receive this designation of “ginjo”, meaning that the rice has been milled down leaving only the center, starch-rich portion of the rice for a smoother flavor profile. What's more? Bushido is also a genshu sake, meaning that it is undiluted and 18% alcohol, yet it delivers a clean, refreshing flavor to keep you fueled during a night in or out on your next adventure.

What is Way of the Warrior?

Bushido is the name for the ancient Japanese samurai code of moral values, loyalty, and honor until death. Usually unuttered and unwritten, the code allows the existence of the warrior to be tempered by wisdom and serenity.

The Way of the Warrior consists of 8 values that guide their way of life.

Righteousness
No. 1 Righteousness: Be acutely honest. Believe in justice. True warriors honor their integrity.
Courage No. 2 Courage: Hiding like a turtle in a shell is not living at all. A true warrior must have heroic courage. Courage is not blind. It is intelligent and strong.
Benevolence No. 3 Benevolence: Through intense training and hard work a true warrior develops a power that must be used for good. Warriors have compassion. They help people at every opportunity and go out of their way to find one.
Respect No. 4 Respect: Warriors are respected not only for their strength in battle, but also for their dealings with others. The true strength of a warrior becomes apparent during difficult times. 
Integrity No. 5 Integrity: When warriors say that they will perform an action, it is as good as done. Speaking and doing are the same action.
Honor No. 6 Honor: Warriors have only one judge of honor and character—themselves. Decisions made and carried out are true reflections of the warrior within.
Loyalty No. 7 Loyalty: Warriors take responsibility for all they have done and said. They are fiercely true to those in their care. Opportunity does not control their loyalty.
Self-Control No. 8 Self-Control: The ability to regulate one’s emotions, thoughts, and behavior in the face of temptations and impulses. A necessity to meet one's goals.